Ashley Kayes, CPP APMP

Ashley Kayes is the Director of the Quality and Performance Center of Excellence at Key Solutions. She has more than fourteen years of proposal development experience and is a Certified Professional with the Association of Proposal Management Professionals (APMP). Through her consulting work and writing, she enjoys helping professionals learn about proposal development best practices. Her love of teaching extends to sports, where she is a girls' gymnastics coach.

Recent Posts

Six Proposal Management Tools You Can’t Live Without

By Ashley Kayes, CPP APMP on Mar 18, 2020

As proposal professionals, we continually look to find ways to lead our teams and ensure we are getting the best results possible.

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Three Reasons You Should Be Holding Formal Author Cross-Reading Sessions

By Ashley Kayes, CPP APMP on Mar 5, 2020

A common problem with proposal teams is that it is so easy for authors to avoid communicating—particularly when one or more author is working virtually.

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The Story Behind Storyboarding And Why It's Critical To Your Proposal Process

By Ashley Kayes, CPP APMP on Oct 1, 2019

Storyboards have long been a part of our standard proposal best practices.

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How to Tackle Tight Page Limitations in Proposals

By Ashley Kayes, CPP APMP on Mar 20, 2019

Tight page limitations are becoming a more frequent challenge as contracting officers continue to look for ways to streamline their acquisition processes.

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How to Win Over Proposal Evaluators: Four Strategies to Score Higher

By Ashley Kayes, CPP APMP on Dec 20, 2018

We know that Evaluators evaluate and score submitted proposals. Therefore, as bidders looking to win work, we should aim to make the evaluators’ jobs as painless as possible.

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How to Develop Strong Section Theme Statements for a Proposal

By Ashley Kayes, CPP APMP on Mar 8, 2018

People often confuse proposal win themes and section themes. Win themes are those high-level features and benefits that transcend the entire proposal.

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The Seven Cs of Proposal Writing Success

By Ashley Kayes, CPP APMP on Jan 30, 2018

It is becoming common knowledge that proposals are scored, not read. But as a writer, you may be compelled to tell the story in your proposal narrative. 

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