Desktop Publishing (DTP) is required before every proposal is submitted to ensure the proposal is presented in a visually pleasing manner, the information is presented in an easy-to-understand format, and the proposal complies with the solicitation requirements.
In the proposal industry, we strive to set up an infrastructure that will improve our chances of winning. Production is an important part of developing a winning proposal.
Graphics are what distinguish an effective proposal. Research shows that readers recall seven times more information when presented with a graphic than through text alone.
