Key Solutions Blog

In July 2018, we published an article on how to turn unsubstantiated proposal claims into credible proofs. In this article, I take a deeper dive into developing compelling proofs, with examples and techniques to build solid proofs for a higher win rate.

An unsubstantiated claim in a proposal is a statement about any of your company’s capabilities, past experience and performance, product and service features/benefits, and discriminators that is not supported with a proof statement.