Using Layers of Proof  to Strengthen Proposal Claims

By Harry Pritchett, CF APMP on Sep 16, 2021

In July 2018, we published an article on how to turn unsubstantiated proposal claims into credible proofs. In this article, I take a deeper dive into developing compelling proofs, with examples and techniques to build solid proofs for a higher win rate.

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Turn Unsubstantiated Claims in Your Proposal into Credible Proof Points for a Higher Win Rate

By Ellen Perrine on Jul 16, 2018

An unsubstantiated claim in a proposal is a statement about any of your company’s capabilities, past experience and performance, product and service features/benefits, and discriminators that is not supported with a proof statement.

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