Ashley Kayes, CPP APMP

Ashley Kayes is the Director of the Quality and Performance Center of Excellence at Key Solutions. She has more than fourteen years of proposal development experience and is a Certified Professional with the Association of Proposal Management Professionals (APMP). Through her consulting work and writing, she enjoys helping professionals learn about proposal development best practices. Her love of teaching extends to sports, where she is a girls' gymnastics coach.

Recent Posts

Don’t Make Me Think: 5 Ways to Improve Proposal Readability

By Ashley Kayes, CPP APMP on Aug 4, 2022

In proposals, clear writing is critical to ensuring the evaluators understand your message.

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A Guide to Agile Proposal Development and Management

By Ashley Kayes, CPP APMP on Feb 3, 2022

Agile software development is a set of approaches to software development where requirements and solutions evolve through collaboration between cross-functional teams and stakeholders.

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Three Ways to Finish the Proposal Year Right!

By Ashley Kayes, CPP APMP on Dec 15, 2021

As we approach the end of the year, the government proposal season tends to slow down here in the U.S.

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How to Develop an Effective Win Strategy [Guide + Template]

By Ashley Kayes, CPP APMP on Oct 28, 2021

In the world of bids and proposals, we have a unique lexicon that we apply so that we are all speaking the same language.

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5 Critical Skills and Resources for Quick-Turn Proposals

By Ashley Kayes, CPP APMP on Aug 25, 2021

I recently came out of a project where we supported the client in submitting 25 task order proposal responses between two months.

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An Introductory Guide to Multiple Award Task Order Contracts (MATOCs)

By Ashley Kayes, CPP APMP on Jun 10, 2021

Within the world of US Federal Government Contracting, it is easy to become overwhelmed with all the acronyms. One acronym you might have been wondering about lately is MATOC.

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How to Establish a Successful Task Order Machine

By Ashley Kayes, CPP APMP on Mar 31, 2021

According to a 2017 US Government Accountability Office (GAO) report, spending by federal agencies on indefinite delivery/indefinite quantity (IDIQ) contracts accounts for about a third of total government contract obligations.

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A Comprehensive Guide to High-Quality Proposal Writing

By Ashley Kayes, CPP APMP on Jan 14, 2021

Writing is such a critical component of the proposal process.

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How to Apply a Solid Bid Pursuit Strategy to Improve Your Win Rate

By Ashley Kayes, CPP APMP on Nov 19, 2020

If you want to improve your overall win rates, there are several tactics that can help you succeed.

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How Starting Earlier Will Improve Your Win Rate

By Ashley Kayes, CPP APMP on Sep 3, 2020

In this world of bids and proposals, we all certainly want to win more. However, there are so many factors that impact a company’s probability of win.

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