Melissa Serna

Melissa Serna is a Proposal Development Consultant with Key Solutions. She is an alumnus of Florida International University where she earned a BS in Mass Communication with a concentration in Journalism. Melissa then went on to complete an MS in Higher Education Administration at the University of Miami. She has extensive writing and editing experience and in her free time enjoys yoga, cooking, and traveling.

Recent Posts

Master the Art of Writing an Executive Summary [Tips + Checklist]

By Melissa Serna on Feb 14, 2024

The Executive Summary holds a unique and pivotal role in setting the stage for a winning proposal.

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How to Create an Effective Proposal Schedule [Examples + Templates]

By Melissa Serna on Oct 25, 2023

For businesses seeking to secure Government contracts, a clearly defined and comprehensive proposal schedule is essential for a smooth and successful proposal submission.

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How to Write a Staffing Plan for a Proposal

By Melissa Serna on Apr 6, 2023

Proposals oftentimes require a Staffing Plan that shows who, how many, what skillsets, and the Level of Effort (LOE) required to execute the actual work of the contract.

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What is a Management Approach and How to Write One

By Melissa Serna on Feb 15, 2023

The Management Approach within a federal government proposal is required by most RFPs and other types of solicitations.

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Developing Your Proposal Career: Roles and Certifications

By Melissa Serna on Nov 10, 2022

Professional certifications can help increase salary and expand professional possibilities. Certifications are an excellent avenue for a proposal professional’s career development.

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A Guide to Writing a Technical Approach

By Melissa Serna on Jul 28, 2022

Let's set the scene. You’ve just come on to a new proposal effort and are anxiously awaiting your writing assignment.

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How to Make the Most of the Proposal Off Season

By Melissa Serna on Jan 27, 2022

Congratulations! You survived the proposal busy season and you finally have some downtime. So, now what?

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Developing a Proposal with Limited Resources? Here's What Works!

By Melissa Serna on Oct 14, 2021

If I were to give advice to a writer working on a proposal, I would say: plan before you write, write to your plan, and think big picture from the start.

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