Melissa Serna

Melissa Serna is a Proposal Development Consultant with Key Solutions. She is an alumnus of Florida International University where she earned a BS in Mass Communication with a concentration in Journalism. Melissa then went on to complete an MS in Higher Education Administration at the University of Miami. She has extensive writing and editing experience and in her free time enjoys yoga, cooking, and traveling.

Recent Posts

A Guide to Writing a Technical Approach

By Melissa Serna on Jul 28, 2022

Let's set the scene. You’ve just come on to a new proposal effort and are anxiously awaiting your writing assignment.

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How to Make the Most of the Proposal Off Season

By Melissa Serna on Jan 27, 2022

Congratulations! You survived the proposal busy season and you finally have some downtime. So, now what?

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Developing a Proposal with Limited Resources? Here's What Works!

By Melissa Serna on Oct 14, 2021

If I were to give advice to a writer working on a proposal, I would say: plan before you write, write to your plan, and think big picture from the start.

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