Writing is such a critical component of the proposal process.
Ashley Kayes, CP APMP

Recent Posts
A Comprehensive Guide to High-Quality Proposal Writing
By Ashley Kayes, CP APMP on Jan 14, 2021
How to Apply a Solid Bid Pursuit Strategy to Improve Your Win Rate
By Ashley Kayes, CP APMP on Nov 19, 2020
If you want to improve your overall win rates, there are several tactics that can help you succeed.
How Starting Earlier Will Improve Your Win Rate
By Ashley Kayes, CP APMP on Sep 3, 2020
In this world of bids and proposals, we all certainly want to win more. However, there are so many factors that impact a company’s probability of win.
Six Proposal Management Tools You Can’t Live Without
By Ashley Kayes, CP APMP on Mar 18, 2020
As proposal professionals, we continually look to find ways to lead our teams and ensure we are getting the best results possible.
Three Reasons You Should Be Holding Formal Author Cross-Reading Sessions
By Ashley Kayes, CP APMP on Mar 5, 2020
A common problem with proposal teams is that it is so easy for authors to avoid communicating—particularly when one or more author is working virtually.
Three Ways to Finish the Proposal Year Right
By Ashley Kayes, CP APMP on Dec 11, 2019
As we approach the end of the year, the government proposal season tends to slow down for us here in the U.S.
The Story Behind Storyboarding And Why It's Critical To Your Proposal Process
By Ashley Kayes, CP APMP on Oct 1, 2019
Storyboards have long been a part of our standard proposal best practices. We all know that the proposal giants include storyboarding as an integral part of the proposal development process, but where did this concept of storyboards originate?
How to Tackle Tight Page Limitations in Proposals
By Ashley Kayes, CP APMP on Mar 20, 2019
Tight page limitations are becoming a more frequent challenge as contracting officers continue to look for ways to streamline their acquisition processes.
How to Win Over Proposal Evaluators: Four Strategies to Score Higher
By Ashley Kayes, CP APMP on Dec 20, 2018
We know that Evaluators evaluate and score submitted proposals. Therefore, as bidders looking to win work, we should aim to make the evaluators’ jobs as painless as possible.
How to Develop Strong Section Theme Statements For A Proposal
By Ashley Kayes, CP APMP on Mar 8, 2018
People often confuse proposal win themes and section themes. Win themes are those high-level features and benefits that transcend the entire proposal.